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Breeze AI - Enhancing Business Using Intelligence in HubSpot

Written by Vijay Durai | Oct 10, 2024 4:06:52 AM
 
Introduction

Ready to breeze through your day with AI at your fingertips? Unlocking Breeze AI, your all-in-one solution for supercharging productivity and personalization! Designed to seamlessly integrate with HubSpot, Breeze AI leverages cutting-edge artificial intelligence to automate your marketing, sales, and customer service tasks. From generating personalised emails and optimising content to predicting sales outcomes and enriching your CRM data. It takes the guesswork out of your business processes. Let’s explore how Breeze AI is transforming the future of work!




Key Features


Breeze AI includes Copilot, agents, intelligence and other AI features.

 

Copilot: Your AI companion to assist with day-to-day tasks so you can work better. And can use Copilot to create workflows, summarise CRM records, and instant content generation.

 

Intelligence: Intelligence tools to enrich your data, evaluate intent, and shorten your forms. You can also use intelligence directly from CRM records.

 

Agents: Drive growth across marketing, sales, and service. Agents work in the background, using artificial intelligence to gather, analyse, and act on customer data or other operational inputs.

 

 

 
Copilot

Breeze Copilot is an AI-powered assistant integrated into HubSpot's platform. It helps users streamline their workflow by providing context-aware recommendations and assistance across various HubSpot tools such as CRM, marketing, and sales hubs. Users can interact with Breeze Copilot through natural language prompts, asking it to automate tasks, generate insights, or create content based on their needs.

 

1) Routine Tasks

Copilot can take over repetitive tasks like data entry, email creation, or task scheduling. Copilot can schedule meetings, follow-ups, or reminders for you based on your calendar and ongoing workflows. It assists in drafting and sending personalised emails at scale based on specific triggers, such as form submissions or lead stages.

 

2) Content Generation

Based on market trends, customer data, and product specifics, Breeze Copilot can generate blog post and article suggestions. These ideas are optimised for SEO and focused on content that will engage your target audience. When creating new landing pages, Breeze Copilot can assist with copywriting by suggesting headlines, CTAs (Call-to-Actions), and body content that align with your marketing goals.If you operate in multiple regions, Breeze Copilot can assist with content translation or adaptation to various languages while keeping the messaging and intent consistent.

 

3)Contextual Help

Depending on the HubSpot tool a user is working with, Breeze offers insights and actionable suggestions to improve performance or speed up the task at hand. It can offer tips, suggestions, or next-step advice while users navigate different HubSpot tools, like workflows, CRM management, or email marketing. This allows users to get instant support without leaving the platform.

 

Agents

 

Social media agent: Breeze AI can schedule posts across multiple social media platforms based on optimal engagement times, ensuring that content reaches the right audience at the right time. Suggests relevant content topics and formats that resonate with your audience, based on trending topics or past performance data.

 

Content agent: Automatically generates content for blogs, social media posts, landing pages, and emails based on user input or predefined templates. Monitors social media interactions to gauge customer sentiment, providing real-time feedback on how your audience feels about your brand or posts

 

Prospecting agent: Breeze Prospecting Agent researches and executes personalised outreach strategies for prospects in your CRM. These AI-driven agents can forecast sales outcomes, analyse buyer intent, and guide sales teams by recommending the next best actions. By analysing historical and real-time data, predictive agents help with sales prioritisation and pipeline management. This leads to better-targeted sales efforts and higher success rates in closing deals.

 

Customer agent: These agents can analyse customer support conversations to provide actionable insights. They listen to chats, emails, or calls, summarising key points and identifying patterns or common issues. Additionally, they can categorise support tickets or generate automated responses. By providing instant analysis, support agents improve response times and help customer service teams focus on more complex issues.

 

Content Agent

 

Use a content agent to generate landing pages, podcasts, case studies, and blogs while using your brand voice with CRM data. In content agent, you can create the following content types:


 

Create landing pages: With a Content Hub Professional or Enterprise subscription, we can use a content agent to create landing pages. This will include your landing page content, meeting links, images, and existing forms. 

 

Create podcasts: With a Content Hub Professional or Enterprise subscription, we can use a content agent to automatically generate podcast episodes. This will include a podcast outline, script, show notes, and artwork.

 

Create case studies: With a Content Hub Professional or Enterprise subscription, we can use a content agent to create informative case studies for your website. 

 

Create blog posts: To brainstorm topics, craft your titles, design images, and write complete drafts tailored to your audience.

Intelligence

 

Breeze AI within HubSpot offers several intelligence tools designed to enrich customer data, automate processes, and deliver actionable insights to help businesses make smarter decisions.


Data Enrichment 

 

Breeze AI enriches your CRM data by pulling in information from over 200 million company and buyer profiles. This allows for more accurate customer segmentation, ensuring you always have updated contact details, which improves the effectiveness of your campaigns. Automatic data enrichment helps avoid manual data entry, keeping your records current and saving time for your teams.




Personalised Emails:

Breeze AI can automatically draft personalised email content based on customer behaviour, preferences, and past interactions. It ensures that emails are targeted, timely, and aligned with customer intent. This feature allows marketers to automate email campaigns and personalise messaging at scale, improving engagement rates and driving more conversions.​

 



Buyer Intent

 

Review which companies are visiting your website and showing interest in your brand. Add and define specific target markets. You can also define a company's intent by counting visits, and unique visitors, and review which pages are being visited. It uses behavioural data to detect patterns and signals, which sales teams can use to focus on high-intent prospects, improving lead qualification.

 

 

Form Shortening

 

The Form Shortening feature helps reduce form abandonment by auto-filling customer details from CRM data, enhancing form conversion rates without making users enter repetitive information. This reduces friction for users and increases form completion rates. Businesses can capture more leads with higher accuracy, improving both data quality and the user experience

 


Conversational AI & Customer Service

 

Breeze AI helps customer service teams scale by using conversational AI to automatically categorise support tickets, provide instant responses to customer queries, and even predict common issues based on past data.

 

 

Automated Workflow Optimization

 

Breeze AI is integrated across HubSpot's tools, making it easy to automate workflows across customer journeys. For example, AI can help in automating email follow-ups based on customer behaviour or set up task triggers for your sales teams based on a contact's engagement level​.

 
Predictive Sales and Marketing

 

With predictive sales forecasting, Breeze AI helps sales teams anticipate revenue trends based on historical data. It also provides guided selling insights, helping reps prioritise leads and close deals faster

 
AI-Powered Reporting

 

    

 

Breeze can generate detailed reports on campaign performance, customer behaviour, and sales metrics, reducing the manual effort typically involved in creating such reports. This feature helps teams make data-driven decisions faster, ensuring that marketing and sales strategies are based on real-time insights.

 

Conclusion
In Summary, Breeze Copilot, an easy-to-use AI sidekick that's always there to help you with whatever you're working on, wherever you are within HubSpot's software. Breeze Copilot uses generative AI and your CRM data to elevate your work and execute tasks quickly. Finally, a conversational AI tool that truly understands your business.